A Quote by Tavi Gevinson
I so think it's limiting to define an audience ahead of time. This is something I've brought on myself by being like, 'There are no 'real' teen publications! That's what I'll do!' But then it's like, well, if I want 'Rookie' to be successful and popular, then people will invalidate the realness by saying it's popular and mainstream.
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If you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.
I would rather be a person who struggled there than someone who had a great, easy time and then got out in the world and was like, "Wait a minute, I didn't get voted class president? What's going on?" You know, "popular" doesn't necessarily correlate to anything. "Popular" still has to get up at 7:00 in the morning and go to work and do something worthy too. There's no edge, really, that you get from being whatever was popular in school.
I think country music is popular - has been popular and will always be popular because I think a lot of real people singing about a lot of real stuff about real people. And it's simple enough for people to understand it. And we kind of roll with the punches.
I always say to anybody who's going over to America for the first time, 'Whatever you do, go and see a popular mainstream film with a big audience.' Because people shout out. You never get that in Britain. Everybody's so quiet, scared to laugh. It's like being in church.
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
I really look up to Louis C.K. I think he's great. And obviously he's very popular, more popular than me. Years ago, I was thinking, naively, it would be great to be that popular. And then I thought about it and then I realized that, with his money and his level of notoriety, he has all of the same emotions that I do.
I want to be sure I'm being myself. I don't want to follow something because someone's like 'do this, it's popular.'
What I react against in other people's work, as a filmgoer, is when I see something in a movie that I feel is supposed to make me feel emotional, but I don't believe the filmmaker shares that emotion. They just think the audience will. And I think you can feel that separation. So any time I find myself writing something that I don't really respond to, but I'm telling myself, 'Oh yes, but the audience is going to like this,' then I know I'm on the wrong track and I just throw it out.
It's nice to have something you think separates you from the mainstream and gives you perspective on that, but it can become very limiting at the same time if it's something you use to artificially define yourself.
But I want to feel like life matters. I had something real with you, but then the realness scared me. I decided to go for other things instead.
A lot of top fighters, what do they do after they retire from fighting? They're real popular. Like Tito Ortiz. They've got so much momentum, they're so popular and then they fall off the face of the Earth. They should take acting lessons. They should keep their fans.
I like to service the full audience of America, so I try to do things that are just real artistic, like when they don't have the most money, but it's a great piece of work. Then, there are big, fun comedies and big animated movies for kids. I want to do things for my nieces and nephews. Ultimately, we're trying to deliver something entertaining to an audience. As long as it can entertain the audience, and it makes me or my niece and nephew laugh or cry, then I think it's good.
I've broken it down to three basic types of people in gangs. You have the first type, the most dangerous, which are the glory seekers. They just want to be popular, they want to be stars, and they can do that in gangbanging. Then you have the one that I think is the worst, which is the one that's expected to be in the gang. Then you have the ones that were like me; they had to be.
Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
I think you have to do the stories that interest you and hope an audience likes it, rather than doing stories that you think the audience will like, whether you like them or not. I think there has to be something that you find compelling and interesting, and then hopefully an audience will agree with you.
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