A Quote by Taylor Swift
In the future, artists will get record deals because they have fans-not the other way around...The only memento 'kids these days' want is a selfie. It's part of the new currency, which seems to be 'how many followers you have on Instagram'.
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Facebook is fantastic because it gives me contact with my fans, but I feel like it's not about the music anymore - it's about how many friends you have on Facebook and your Instagram pictures. I hate that. I feel so bad for the talented new bands that are working so hard, and they have to fight with these monsters where it's all about the appearance. I don't want to be a part of that - going to a festival and taking a selfie on stage. I feel like it's such bad publicity for music and for true artists, and I'll try to fight as hard as I can to not be like that.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
The most effective tool I have to work with artists I admire is to point to other artists that I admire and show that I've worked with them many, many times. It's not because I have option deals; it's because they want to keep working with us.
There are so many artists these days that are trying to imitate other artists and go for a certain style; there's a lot of bullshit in the music industry. I don't want to deviate from anything else other than the music, cause that's why I listen to my favorite records - not because I like the way the artists dress.
I know so many kids who literally are, like, Instagram-famous. They have done nothing but post pictures on Instagram. And they have followings. People love to see them in person, but it's only because they post on their Instagram. It's literally crazy. Kids will paint a picture of themselves that is so far beyond who they actually are. It's like they're wearing someone else's skin.
You just want to play. You don't think about the money, how many followers you've got on Instagram. You just want to make it. You don't understand the demands, how intense it is at times - the scrutiny you're going to get.
As a new artist, you come out, and there are so many other new artists. It seems like there's a whole wave of new artists that come along every year. In '05, I was part of the crop. It was a lot harder trying to set myself apart from the rest of the pack.
These days, the selfie and its main outlet, Instagram, generally come in for much adult loathing. But consider this: The selfie is a tiny pulse of girl pride—a shout-out to the self. … The selfie suggests something in picture form—I think I look [beautiful] [happy] [funny] [sexy]. Do you?—that a girl could never get away with saying. It puts the gaze of the camera squarely in a girl’s hands, and along with it, the power to influence the photo’s interpretation.
The interesting thing about it to me is the mindset. With all these "helpers" running around, they talk about doing deals. We talk about welcoming partners. The guy doing deals, he wants to do a deal and then unwind it in the near future. It's totally opposite for us. We like to build lasting relationships. I think our system will work better in the long term than flipping deals. I think there are so many of them [helpers] that they'll get in ea h other's way. I don't think they'll make enough money to meet their expectations, by flipping, flipping, flipping.
I want to invest and have my own record label and artists. I want to have a business where my kids, kids, kids will still have something going on long after I'm gone.
I know so many kids who literally are, like, Instagram-famous. They have done nothing but post pictures on Instagram. And they have followings. People love to see them in person, but it's only because they post on their Instagram. It's literally crazy.
I don't worry about alienating fans. I don't think most people these days think of artists as sellouts if they license their music for a commercial or a movie trailer. If anything, fans get psyched when they hear Sleigh Bells on TV or at the movies. As a band who doesn't make money off of record sales it's a great way for us to pay the bills!
I can see that the tennis for the fans could be a bit boring, and these days you have these new modern things which you can do, and you have a lot of time, because you just play a match, and practise, and many times in between you can bring many things to the fans.
I actually am locked away. I think I have 4.6 million Instagram followers, which is obviously a great way to communicate my work and my life. But it's also a form of protection, because I don't want everybody to see my process. What I want to share in the pictures I post is something dreamier than reality. I love solitude. I love escaping into my mind and sketching. Sometimes I travel alone. I'm the first one at the office in the morning, the last one closing the door. People don't expect that, because on Instagram I have a reputation as a party boy who takes selfies all day.
President Obama, by the way, has set a Guinness World Record as the fastest person to get a million Twitter followers. Obama now has as many followers as the Republicans have presidential candidates.
It's definitely a good way to stay in touch with your fans. The main reason I really use Instagram is because I want to hear their thoughts and what would they like to happen and see if I can make that happen. Which is a really nice way of being in touch with them all around the world.
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