A Quote by Terrell Owens

I don't want that to be the headline.

Terrell Owens

Quote Topics

Headline Want

Quote Author

Terrell Owens
American - Athlete
Born: December 7, 1973

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand it. It has to be that way. What about a headline like this: 'Hippo Eats Dwarf'? How good is that? You read that headline, and you immediately close the paper and say, 'Wow, it's gonna be a great day.

Lewis Black

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

John Caples

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

John Caples

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Ted Nicholas

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

John Caples

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.

John Caples

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

Charles Oakley

I want to headline Bonnaroo. I just want to do it more than anything in the world.

Mike Posner

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

Jerry Della Femina

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

John Caples

I don't care what the headline is. I want the results.

Bruce Rauner

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

I joined Twitter and you read a lot of the comments. You're biting your lip and you want to reply but you know a headline will be made from it and you don't want to give people the satisfaction.