A Quote by Terry Gross
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
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An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in.
I don't like outside group ads. I don't like attack ads. I particularly don't like them now that I'm in the process and they are being used against me.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
I don't want to sound like an ad, a public service ad on TV, but the fact is if you can read, you can walk into a job later on. If you don't, then you've got, the Army, Iraq, I don't know, something like that. It's, it's not as bright. So, that's my little commercial for that.
I think you spend 50 percent of your mental energy trying to defeat ad systems.
I actually started trying to be a professional writer with novels, and I wrote two that exist and are around... kind of. But they never really went anyplace in particular. I still like them both. What it showed me was that you can spend years on a novel, and then it could just be, like, OK, you spent that time and that's that.
How it works: it's like I have a tour, so there's, you know, some income from that. We have merchandise. There's income from that. Then on YouTube, there's ad revenue... so, you know, YouTube puts ads on the videos, and we need a little bit of that.
I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.
I love what I do, but I've got a life out of here. I like to spend time on the computer. I like technology. I like music. I like movies. I like to go out and party. I like my cigars, but I don't drink, and I do like to keep a low profile.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
What I do for a living is somewhat like mercenary prostitution. I spend a lot of energy trying to find games to bring to alternate platforms, like Linux and MacOS, and in my free time, I work on various open source projects, and other freebies like that. So I guess I'm a hooker with a heart of gold, sorta.
Confidence has nothing to do with what you look like. If you obsess over that, you'll end up being disappointed in yourself all the time. Instead, high self-esteem comes from how you feel in any moment. So walk into a room acting like you're in charge, and spend your energy on making the people around you happy.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie - because nobody f-?-?-ing wants them there.
I usually start with something that has some energy, like a compressed character or a situation that's wound up like a spring. Then all I have to do is let it go, let its energy carry the story. And that may not turn out to be the beginning of the book.
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