A Quote by Terry Semel

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Terry Semel

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Advertising Brand Established Firmly Internet Must Yahoo

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Terry Semel
American - Businessman
Born: February 24, 1943

Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.

Jerry Yang

Internet advertising security and the fight against malware is a top priority for Yahoo.

Alex Stamos

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

Jason Calacanis

He that buys land buys many stones, He that buys flesh buys many bones, He that buys eggs buys many shells, But he that buys good ale buys nothing else.

John Ray

Yahoo is still in many ways the definitive brand of the consumer Internet, but I don't think they can or should compete with Google any longer. That game is over.

Ross Levinsohn

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

John Battelle

The human animal is a beast that eventually has to die. If he's got money, he buys and he buys and he buys. The reason he buys everything he can is because of some crazy hope that one of the things he buys will be life everlasting.

Burl Ives

Let me start with Yahoo. As we meet today, a Chinese citizen who had the courage to speak his mind on the Internet is in prison because Yahoo chose to share his name and address with the Chinese Government.

Tom Lantos

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

The CEO of AT&T told an interviewer back in 2005 that he wanted to introduce a new business model to the Internet: charging companies like Google and Yahoo! to reliably reach Internet users on the AT&T network.

Marvin Ammori

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

Steve Ballmer

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Tim Wu

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Terry Semel

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

Robert Waterman McChesney

Yahoo is a battleship. If you've ever seen a battleship, they're gigantic, and Yahoo is gigantic in the terms of consumer Internet companies. To turn a battleship takes a long time, but once you turn that battle ship the right way, it's a battleship, and it can really inflict some damage on an enemy or competition.

Ross Levinsohn

A Quote by Terry Semel

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