A Quote by The Edge
Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
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I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I've designed books, built billboards, matchbooks, corporate identities. I continuously paint, I've done conceptual art pictures.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.
I liked working in advertising, but don't believe my taste in art, such as it is, was entirely formed by TV commercials. And I don't feel especially conflicted enjoying a Mantegna one day, a Carl Andre the next day and a brash student work the next.
So way back, Jonathan and I were - we were entertainers as kids. We were actors; we did theater, musicals; we ended up getting into commercials and some TV spots. Actually, one of our jobs, we were clowns.
I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through commercials and through advertising.
TV and film for me are not as exciting as the live stand-up show and getting the immediate reaction of the crowd. TV is a lot of hurry up and wait for your shot and less immediate reaction from people.
The only thing that takes away from it is when they steal some music from one of my movies and put it in a TV commercial. I am not crazy about influencing TV commercials. But if I legitimately influence someone making a movie, I think that is really flattering.
Some were getting married; some were getting divorced. People were in different places, but you had enough time on this earth to actually get somewhere, and I think that's the exciting thing about being 36 and in your mid-30s. You've been somewhere, and you're going to go somewhere. It's fun; it's exciting.
I suddenly got magazine covers, TV commercials and advertising campaigns. Finally after two years I could show my mum and dad that modeling was lucrative.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
I like a little bit of designer, with a bit of vintage and high street mixed in. I love it when you find those one-off key pieces, which end up becoming investment pieces.
If I'm getting dressed up, I love Alice + Olivia, they have great pieces. I still look at all of the whowhatwhere.com and I read all of the fashion blogs. I'm working my way up to more grown up pieces.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
I'm getting a little fed up with some of the pessimism that I'm hearing. I know some people who will not be convinced we've really won anything until the media changes. And that isn't gonna happen. They look at the media not liking Trump and they think it's failure. They look at the media ripping Trump and destroying him and they think it's gonna work and it means failure. And I get so fed up. I said, "Do you people not understand we're on the cusp here of one of the most exciting next four years?" The growth potential, the potential of putting America back together.
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