A Quote by Theo Paphitis
When I was on 'Dragons' Den,' most of the letters I received were from people under 16. They wrote about their ideas, their views, their challenges. The audience is actually a very young audience.
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The other thing that was very noticeable on that tour, not so much in the video, was the new young element that were coming to our shows... I started to see some very young people in the audience... maybe 14, 15, 16 years old.
The action genre is kind of designed for a young male audience. But we found on 'The Matrix' that we hit the Valhalla of movie making, which is the four quadrant audience - the young male audience, the older male audience, the young female audience and the older female audience.
Well, I never got into the young adult headspace. With 'Twilight,' they are pretty adult themes, aside from maybe the first one, but even that. They're very adult themes, actually, particularly as the characters age. I never wrote for young adults. I wrote for myself, as an audience.
I wrote a huge number of letters that spring: one a week to Naoko, several to Reiko, and several more to Midori. I wrote letters in the classroom, I wrote letters at my desk at home with Seagull in my lap, I wrote letters at empty tables during my breaks at the Italian restaurant. It was as if I were writing letters to hold together the pieces of my crumbling life.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
There's actually a disdain for the conversation about audience in the art world. Artist to artist, if you say, "What do you think about audience?" they would probably say, "I don't think about audience, I only think about my work," yet the audience is such an important part.
When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.
The average age of the Jazz audience is increasing rapidly. Rapidly enough to suggest that there is no replacement among young people. Young people aren't starting to listen to Jazz and carrying it along in their lives with them. Jazz is becoming more like Classical music in terms of its relationship to the audience. And just a Classical music is grappling with the problem of audience development, so is Jazz grappling with this problem. I believe, deeply that Jazz is still a very vital music that has much to say to ordinary people. But it has to be systematic about getting out the message.
You have to realize that people who bother to log on to anything and talk about a television show is a very specific fraction of the audience. It's not the general audience, so you can't get too crazy listening to just that. That's not representative, but they are the most dedicated.
I wouldn't say that I'm actually trying to cause chills in the audience, but certainly my goal is to, at the very least, effect a physiological response - at the most, to effect some sort of state change, ideally, in the audience.
What the entrepreneur gets on 'Dragons' Den' is direct access to people with masses of experience who can actually make quick decisions.
Emotionally, light very much influences, I feel, the audience. It's not something that most audience members are conscious of, which is a good thing, because it means as filmmakers, we have the opportunity to gently control an audience into feeling a certain way.
The videos have given us a younger audience. You know, our audience grew up with us until the videos, and they were beginning to get a little long in the tooth. Then the videos came along, and now we've recaptured the 16-year-old girls. The 16-year-old girls!
Before I published anything, I dreamed of publication, but I didn't actually write for it. I imagined that writing for an audience was something for fancier people. I aspired, but mostly I wrote for myself. I wrote because it made me happy.
Some conservatives have expressed outrage that the views of professors are at odds with the views of students, as if ideas were entitled to be represented in proportion to their popularity and students were entitled to professors who share their political or social values. One of the more important functions of college that it exposes young people to ideas and arguments they have not encountered at home is redefined as a problem.
I always knew that if I was ever going to perform something that I wrote in front of an audience, I was going to do the thing I most like to experience as an audience member, which is to be tricked.
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