A Quote by Theodor Adorno
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Consumers are realizing the benefits of in-car entertainment and navigation systems. When used properly, these products are great tools that help drivers focus on the road. Consumers need to remember to follow state laws, watch the road and use common sense when putting these and other products to work.
We, as a culture, use television as at least one of the great arbiters of truth. Even though we know it's fiction, when we see it portrayed, we believe it. We recognize it as part of our culture.
Consumers do not buy products. They buy product benefits.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
Well, if I use Hispanic culture I get corruption and really good salsa music. If I use Chinese culture I get rigid thinking and decent Szechwan. If I use Islamic culture I get...not damned much of anything. And ditto for Africa although at least the rhythm is good and you can dance to it. But if I use Western European Culture I get industry, higher standards of living, longer lifespans and a generally happier society. Damn, I think I'll just have to go with WesternCiv even if I do have to put up with the Lutherans.
I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again.
I don't at all care who's on the right or left or in the center. Even though we use them, even though I use them myself, these expressions have lost all meaning.
I would rather have the costs of consumer goods and restaurants - products we as consumers can choose to buy or not buy - go up and the need for public services go down.
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