A Quote by Theodore Levitt
The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.
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The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
The creative process is just a process and you can't really separate it from life. Growing your hair is a creative process. Your body is creating hair. Being alive is a creative process. Whether it's growing something in the garden or growing a song, the material accumulates. It's the process of being alive; it's the passage of time. Things change.
I'm a writer, so I interview people all the time, and I think of it as being a very creative process. Giving interviews is actually one of the most creative parts of the film promotion process.
Another thing that seems quite helpful to the creative process is having babies. It does not detract at all from one's creativity. It reminds one that there is always more where that came from and there is never any shortage of ideas or of the ability to create. The process of being pregnant and then of having the baby and getting up in the night only puts one more in touch with this fecund part of one's self.
My other creative outlet is knitting; aside from being fun, it is my antidote to the film business: I have full creative control, there is no development process, and I can self-finance.
When you are not separate from the creative process, time ceases to exist. You might start to feel tired and suddenly realize that much time has passed. It isn't necessarily a happy time - and may be very difficult to start if it is a job or an obligation. But if' you start with all the concrete needs and proceed in a thorough way - the creative process will take over and you will forget whether it is work or play. Working in the here and now is one of the most uncontaminated ways to work.
Acting is a creative process, and directing and music. I think creative people - and I take myself as a creative person and it doesn't mean you have to be an actor, a musician, or a painter - but I think if you are in a creative profession or a creative business you do have a heightened awareness.
I found that pottering is very conducive to my creative process, so now, I find myself being incredibly creative because I've got such much to procrastinate with.
Now jamming - which is about collaborative improvisation - has to do with getting people together to be creative musically. But it is a very powerful metaphor for understanding the grammar of the creative process. It applies to business and to other pursuits as well.
The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.
The reason I dislike talking about the creative process is that I do have a creative process that is a winner and it's a sure thing.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
There just is exponentially more money in the movie business than in the music business. As a result there are more people involved in the creative process.
The best thing that happened from that situation when I failed was the fact that I failed and I failed because I was trying to do things that I don't like to do. I like to make movies and I like the creative process. I don't really care about the business end of it. It's not my thing. So I was all of sudden totally immersed in the business end of it and dealing with human resources, lawyers, and accountants, and so on. It wasn't for me.
Telling people how to be creative is easy - being creative is difficult.
My days, sometimes, it's just about work. I'm not thinking about taking a picture in the studio, and I don't have the time to stop being creative to stop and post on Instagram. That's not a part of my creative process.
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