A Quote by Theodore Levitt

Ideas can be willed, and the imagination is their engine. — © Theodore Levitt
Ideas can be willed, and the imagination is their engine.
The ideas which led to the Analytical Engine occurred in a manner wholly independent of any that were connected with the Difference Engine. These ideas are indeed, in their own intrinsic nature, independent of the latter engine and might equally have occurred had it never existed nor even been thought of at all.
When I started 'Hudson Hawk,' I realized I was dealing with a strong-willed producer, a strong-willed actor, and, at times, a strong-willed studio, and I was the junior partner in all of this - the guy who hadn't proven anything in terms of box-office success.
It really comes down to parsimony, economy of explanation. It is possible that your car engine is driven by psychokinetic energy, but if it looks like a petrol engine, smells like a petrol engine and performs exactly as well as a petrol engine, the sensible working hypothesis is that it is a petrol engine.
Fear of error which everything recalls to me at every moment of the flight of my ideas, this mania for control, makes men prefer reason's imagination to the imagination of the senses. And yet it is always the imagination alone which is at work.
Think of the imagination as a giant stone from which we carve out new ideas. As we chip away, our new ideas become more polished and refined. But if you start by editing your imagination, you start with a tiny stone.
The pioneer scientist must have "a vivid intuitive imagination, for new ideas are not generated by deduction, but by artistically creative imagination."
Ideas seem to come from everywhere - my life, everything I see, hear, and read, and most of all, from my imagination. I have a lot of imagination.
Did you take Joyce's engine?' 'My instructions were to disable the car, but one of the men bet Hal a burger he couldn't get the engine out. So Hal removed the engine.
We live in a sea of general ideas, so that's not a novel, since there are so many general ideas. But the moment a particular idea is linked to a character, it's like an engine moves it. Then you have a novel underway.
We cannot see outside what we are not inside. The universe is to us what the huge engine is to the miniature engine; and indication of any error in the tiny engine leads us to imagine trouble in the huge one.
Ideas come in pairs and they contradict one another; their opposition is the principal engine of reflection.
Imagination has given us the steam engine, the telephone, the talking-machine, and the automobile, for these things had to be dreamed of before they became realities.
I'm strong-willed. Architects are strong-willed. You get the best results with a strong client and a strong architect working together.
The recalling of beautiful things, whether they are your own experiences or the acheivements of others, is a creative act. Simple ideas can be restated by rote; but profound ideas must be recreated by will and imagination.
It was like there was a pile of kindling that was in the back of my imagination just waiting there. Once I lit it, it just flared up and I kept getting ideas and ideas.
Entrepreneurial creation is the generation, de novo, of novelty and surprise- freedom of choice originating in the world of ideas, and imagination beyond all concern with chemicals. The contrary view- that all ideas are determined by material relationships- is the materialist superstition.
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