A Quote by Theodore Levitt
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Related Quotes
Every day in America, about 25,000 people buy a quarter-inch drill. But nobody in America wants a quarter-inch drill. What they want are holes.
People don't want quarter-inch drills. They want quarter-inch holes.
[Economy] is flat on the floor, and the paramedics have arrived. And they shouldn't argue about whether they put the resuscitation equipment a quarter of an inch this way or a quarter of an inch this way, or they shouldn't start criticizing the patient, because he didn't have a blood pressure test or something like that. They should do what's needed right now.
I have often wondered how they manage to get return envelopes which miss, by one-quarter of an inch, fitting the blank you are supposed to return. They say, "Please fill out and return the enclosed envelope," and the enclosed envelope is always one-quarter of an inch too small.
You can buy turmeric from any supermarket - or get it raw from Asian shops and grate a quarter of an inch of the root into your food. There's evidence to suggest raw turmeric may have greater anti-inflammatory effects, while cooked turmeric offers better DNA protection.
I'm a quarter of an inch taller than Jonathan at 6-foot-4 1/2.
We are all a quarter good, a quarter bad, a quarter animal and a quarter child which equals a whole bunch of crazy.
Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.
I'm four minutes older. Of all the competitions in our life, I won the first one. Though Drew is a quarter inch taller.
Under a tyranny, most friends are a liability. One quarter of them turn "reasonable" and become your enemies, one quarter are afraid to speak, and one quarter are killed and you die with them. But the blessed final quarter keep you alive.
I will compensate all your one-inch, two-inch losses because I know how important every inch is to you aged, decrepit men.
I have my own religion. I'm sort of one-quarter Baptist, one-quarter Catholic, one-quarter Jewish.
You have to emote much more to get what you're trying to get across to come through a quarter inch of latex that's superglued to your face.
Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.
Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
At 16 I was very interested in palmistry. The fate line on my right palm broke into two parts that ran for a quarter of an inch on parallel tracks. I used to look at it and wonder, 'What will happen?'
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