A Quote by Theodore Levitt

Customers buy 1/4 holes, not 1/4 bits.

Theodore Levitt

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Bits Buy Customers Holes

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Theodore Levitt
American - Economist
March 1, 1925 - June 28, 2006

Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.

Marty Neumeier

I'm still getting used to changing earrings - It still feels really weird to be pushing bits of metal through holes in my earlobes that weren't there a few weeks back, and actually seeing and feeling the holes in my lobes is still a bit freaky.

Mischa Barton

Paintings are seldom guilty and often framed for crimes they did not commit. Some cover holes-holes in walls, holes in lives. Some make holes-in wallets, holes in hearts...in negative space.

Marilyn Manson

I haven't seen kids in years who have holes in the knees of their jeans. Now you go buy jeans with holes in them.

Ashton Eaton

Your customers are the customers of other brands who occasionally buy you.

Andrew S. C. Ehrenberg

Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.

Stephen Covey

It's not part of my ambition to become fabulously rich. My plan was always to make my pictures, and hopefully people would buy them, and then I'd buy a studio, buy a house, help friends out, do bits and bobs - but I've no idea after that.

Gary Hume

People don't buy drills they buy holes

Zig Ziglar

It had struck me that the world was full of holes, holes which you could fall into, never to be seen again. I couldn't understand the difference between disappearance and death. Both seemed the same to me, both left holes. Holes in your heart holes in your life.

Sally Gardner

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

Renzo Rosso

So I have the classic amateur's technique; I know some very tricky bits and I have large gaping holes.

Bill Bruford

That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?

Jim Barksdale

I am pregnant with song. My body aches but do not betray me. I will sing songs and hide them away. I will tear them into bits and throw them in the street. The streets of my city are full of dark holes. I will hide my songs in the holes of the streets.

Sherwood Anderson

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.

Gordon Bethune

Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.

Abdul Aziz Al Ghurair

If you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part.

Steve Jobs

A Quote by Theodore Levitt

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