A Quote by Theodore Levitt

The true purpose of a business is to create and keep a customer, not to make you money. — © Theodore Levitt
The true purpose of a business is to create and keep a customer, not to make you money.
The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
The purpose of a business is to create a customer.
Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
The motivation to start the infrastructure business was to have at least one business that gives you annuity income. Others are services businesses that don't give you annuity income. If you keep the customer happy, you make money. But in a household, if there are five people, keeping all of them happy is also difficult.
I feel that doing business is just like practising Buddhism. Money is not your only purpose. Your purpose is to make things better for other people, and in the end, money will come as a result.
There isn't any question that Hollywood is profit driven. Anybody that thinks it isn't is a fool. It's a business. Hollywood was never philanthropy. The only purpose it had was making money; the only purpose it still has is to make money.
I'm looking at a tax process that will allow people to keep more of their money because we know what happens when job creators get to keep more of their money than they're - they have the confidence to go out and spend that money to create jobs that in turn create wealth.
Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
I'm in the music business for one purpose - to make money.
To satisfy the customer is the mission and purpose of every business.
Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
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