A Quote by Theodore Levitt

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Theodore Levitt

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Automatic Conformity Consequence Creative Creative Thinking Ideation Innovation Simple Synonym Thinking

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Theodore Levitt
American - Economist
March 1, 1925 - June 28, 2006

I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.

Indra Nooyi

Ambition without knowledge is like a boat on dry land -movie - Karate kid"What is the calculus of innovation?" "The calculus of innovation is really quite simple: knowledge drives innovation, innovation drives productivity, productivity drives our economic growth."

William R. Brody

There's so much innovation going on, and there are lots of people funding that innovation, but there's very little innovation on that infrastructure for innovation itself, so we like to do that ourselves to help companies create more tech companies.

Naval Ravikant

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

Richard Koch

Companies have too many experts who block innovation. True innovation really comes from perpendicular thinking.

Peter Diamandis

The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.

Tom Peters

The last decade of Internet evolution has been marked by innovation. That innovation has been a consequence of the open and neutral access that the Internet has afforded up until now.

Vinton Cerf

A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.

Clayton M. Christensen

Innovation is a subset of creativity. Innovation often deals with product launches and is often relegated to the C-suite or to heads of R&D departments. Innovation requires creativity, but creativity is something that is much more broad. It applies to people at all levels of an organization. Today, we all are responsible for delivering "everyday creativity". Small creative acts that add up to big things.

Josh Linkner

Rapid innovation is the cure for the ills we face, but because innovation is difficult and susceptible to failure, we might need to rethink the way we approach innovation and how we drive it through our companies.

Richard Owen

Sustainable solutions based on innovation can create a more resilient world only if that innovation is focused on the health and well-being of its inhabitants. And it is at that point - where technology and human needs intersect - that we will find meaningful innovation.

Frans van Houten

All too often, a corporate innovation initiative starts and ends with a board meeting mandate to the CEO followed by a series of memos to the staff, with lots of posters and one-day workshops. This typically creates 'innovation theater' but very little innovation.

Steve Blank

Innovation must lead infrastructure for a simple but compelling reason: Innovation produces new types of products and markets, and it is virtually impossible to know how to run those markets efficiently before they are created.

Myron Scholes

There is this group of people who love innovation. Those people want to innovate, and they think the Internet is a wonderful tool for innovation, which is true. But you also have to remember that much of that innovation is constrained within the realities of the foreign policy.

Evgeny Morozov

Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood.

Dave Morin

Leapfrog innovation - consistent, constant, ridiculous leapfrog innovation - only happens within a dictatorship. Any time you try to do something really innovative, most people aren't going to understand it until after they experience it. So when you're developing in innovation, you have to be a dictator.

Ashton Kutcher

A Quote by Theodore Levitt

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