A Quote by Theodore Levitt
In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.
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New products, new markets, new investors, and new ways of doing things are the lifeblood of growth. And while each innovation carries potential risk, businesses that don't innovate will eventually diminish.
The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
Newness inspires me. New opportunities. New places. New experiences. Learning new things, new skills. New roles!
The world is for newness, not for oldness. New, new things we have to create. Then only the world will progress. If not, we will come to feel that there is nothing new under the sun. We have to create new things to keep our joy. If there is no newness, how can we have enthusiasm? And if there is no enthusiasm, do we make any progress?
In the history of enterprise, most of the protagonists of major new products and companies began their education - not in the classroom, where the old ways are taught, but in the factories and labs where new ways are wrought ... nothing has been so rare in recent years as an Ivy League graduate who has made a significant innovation in American enterprise.
Doing the things we do now and doing them better, cheaper and faster will take us far. But it will not take us far enough. We're going to have to do new things in new ways.
It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur.
In order to grow we must be open to new ideas...new ways of doing things... new ways of thinking.
Capitalism historically has been a very dynamic force, and behind that force is technical progress, innovation, new ideas, new products, new technologies, and new methods of managing teams.
Wherefore give all diligence to the Spirit's motion and leadings, what it moves against, and what it leads to; for now will God make all things new: A new creation, new heavens, and new earth, and new heart and mind, and a new law, a new man to walk therein with his Maker with cheerfulness, and the old bonds are broken by the Spirit's leading, and to serve in newness of spirit.
Social innovation thrives on collaboration; on doing things with others, rather than just to them or for them: hence the great interest in new ways of using the web to 'crowdsource' ideas, or the many experiments involving users in designing services.
Today the insatiable quest for profit promotes the new slavery. In bewildering ways, the new is more pernicious than the old, for the New American Slave is told he is free, and he clings to that myth as if his life depended upon it, a suspicion that cannot be totally ignored.
People are imitative and imitation is bound to be unintelligent. They want to do exactly the things which others are doing. That destroys their freshness. Do things in your own style; live your life according to your own light. And even if the same situation arises, be alert to find a new response. It is only a question of a little alertness, and once you have started enjoying... and it is really a great joy to respond to old situations always in a new way, because that newness keeps you young, keeps you conscious, keeps you non-mechanical, keeps you alive.
Today we are on the brink of another extraordinary revolution. The Information Age is already over and an exciting new epoch is taking its place. Remember, the key point is this: When wealth is derived from a new source - say information rather than industry - a new economic era is born.
I grew up partially in L.A. and partially in New York. In L.A., anything goes because it's really temperate. There aren't any fashion rules dictated by weather, whereas in New York, of course, there are. New York is seasonal, and also it's a fashion mecca, so people are a little more aware of how they put things together.
Today's world needs change, alteration, renewal, and corrections of errors. It needs new ideas, new approaches, methods, plans, procedures, and new ways of doing things. Maybe you should think of going-literally or symbolically- to a circus today, where you'll see stunts you never dreamed possible. The novelty and originality there may stimulate what you need more of in this life. Have the daring to take a flight for the idea you believe in!
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