A Quote by Theodore Levitt

Kodak sells film, but they don't advertise film; they advertise memories.

Theodore Levitt

Quote Topics

Film Kodak Memories Sells

Quote Author

Theodore Levitt
American - Economist
March 1, 1925 - June 28, 2006

You need an R rating because without one, you can't advertise and the film won't get shown.

Tobe Hooper

You need an R rating because without one, you can't advertise and the film won't get shown

Tobe Hooper

I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the bejeeezus out of yogurt, but I haven't seen one pie commercial.

Adam Carolla

I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the bejeezus out of yogurt, but I haven't seen one pie commercial.

Adam Carolla

You never have to advertise a fire. Everyone comes running when there's a fire. Likewise, if your church is on fire, you will not have to advertise it. The community will already know it.

Leonard Ravenhill

People come to Cannes just to advertise their films, not with a particular message. But the advantage is that if you go to the festival, you get so much press coverage in three days that it advertises the film for the rest of the year.

Jean-Luc Godard

My protest against digital has been me saying, "What's going to happen to film?" The result is that Kodak is out of business. That's a national tragedy. We've got to keep making film.

Oliver Stone

You also convert real memories, whatever that means, into film versions of those memories. Because by the time you've finished the project you can't remember the real memories anymore, you just remember the film versions of them. And then if the film failed you have distaste for them. So I don't think about that stuff anymore.

Guy Maddin

I can't believe 50 years have gone by since that film was released. I blinked and suddenly here I am. We all really felt blessed and as for me; how lucky can a girl get. Great music does more than enhance a film, it cements our memories in the film going experience.

Julie Andrews

One of the earliest memories I have of feeling the power of film music was watching Willy Wonka & the Chocolate Factory. That was a really clear epiphany for me, when I realized that each film has its own music, and that there was someone out there who wrote this very specific music for just this one film.