A Quote by Thomas Eakins
Strain your brain more than your eye... You can copy a thing to a certain limit. Then you must use intellect.
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Strain your brain more than your eye.
Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.
Each of us plays four roles in relation to the brain. We lead, we inspire, we invent, and we use it. Most people do not actively use their brains. They passively let their feelings and thoughts control their lives. They don't invent new ways to use their brains, either, settling instead for the same routine and repetitive thoughts every day. But if you master all four roles, you create your super brain. When you are the active observer of your feelings and thoughts, you become the user of your brain. Your super brain then serves you, not vice versa.
You must all know half a dozen people at least who are no use in this world, who are more trouble than they are worth. Just put them there and say Sir, or Madam, now will you be kind enough to justify your existence? If you can't justify your existence, if you're not pulling your weight in the social boat, if you're not producing as much as you consume or perhaps a little more, then, clearly, we cannot use the organizations of our society for the purpose of keeping you alive, because your life does not benefit us and it can't be of very much use to yourself.
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
Your time has a limit set to it. Use it, then, to advance your enlightenment; or it will be gone, and never in your power again.
If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.
Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.
Your color doesn't define your brain nor your soul. You can stand next to any human being and challenge that person as long as you use your brain.
You must have a twinkle in your eye, a naughtiness - and the audience must realize your mind is working faster than your words.
Use your own reason to find the truth. And to do this, you must first get rid of the myths that your culture injected to your brain!
You and your brain are two things. The brain is your machinery just like everything else is your machinery. This hand is my mechanism; I use it. My brain is my mechanism; I use it.
An oral society develops both sides of your brain, and the utilization of your brain is more complete than in a linear education module. The written word limits your brain capability by immediately focusing on one area. You don't have any peripheral vision. It immediately divorces you from the environment.
I think the trick is that you have to change how you take stuff in. Maybe the early beginnings of a song come out in a subconscious way, but then you might have to crack it to a certain degree, where you might use parts of your brain that you don't normally use.
If you wish to begin life at forty, you must settle two large personal questions first of all. You must find work and play that call for no more energy than you can afford to spend on them. Then you must train your mind, eye and hand to the point of working and playing with ease, grace and precision.
Only a reader can become a writer. Develop a lively intellect and the ability to become interested in anything, no matter how mundane it might seem at first. Look for the story. Develop an eye for detail. Feed your mind and your brain: learn as much as you can about everything you can.
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