A Quote by Thomas Jefferson

The advertisement is the most truthful part of a newspaper. — © Thomas Jefferson
The advertisement is the most truthful part of a newspaper.
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
We rarely meet a man who can tell us any news which he has not read in a newspaper, or been told by his neighbor; and, for the most part, the only difference between us and our fellow is that he has seen the newspaper, or been out to tea, and we have not.
The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
Sometimes, I have to really monitor myself, but the only monitoring job I really do on myself on stage is, Is this truthful? Is this truthful? Is this truthful? Ideally, I send it in a flow of truth.
Every advertisement is part of the long term investment in the personality of the brand.
When you're a kid, you see your parents reading the newspaper and you're like, 'God, why are they reading the newspaper?' When you're young, you're not reading the newspaper. But there comes a time in your life when the newspaper's cool.
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
The advertisement is one of the most interesting and difficult of modern literary forms.
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good.
American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
All truths, not merely ideas, but truthful faces, truthful pictures or songs, are highly beautiful.
It is not enough that we are truthful; we must cherish and carry out high purposes to be truthful about.
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.
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