A Quote by Thomas Jefferson

In a republican nation whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance.... Reason and persuasion are the only practicable instruments. To make way for these, free inquiry must be indulged.... Let them take arms. The remedy is to set them right as to the facts, pardon and pacify them.
In a republican nation whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance.
What has been the effect of coercion? To make one half the world fools, and the other half hypocrites. To support roguery and error all over the earth.... [Instead] reason and persuasion are the only practicable instruments. To make way for these, free enquiry must be indulged; and how can we wish others to indulge it while we refuse it ourselves?
What country before ever existed a century and a half without a rebellion? And what country can preserve its liberties if their rulers are not warned from time to time that their people preserve the spirit of resistance? Let them take arms. The remedy is to set them right as to facts, pardon and pacify them. What signify a few lives lost in a century or two? The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure.
There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions--that is, to name them and describe them, to know their causes and the way in which they are excited.
The only sovereign I can allow to rule me is reason. The first law of reason is this: what exists exists; what is is. From this irreducible, bedrock principle, all knowledge is built. This is the foundation from which life is embraced. Reason is a choice. Wishes and whims are not facts, nor are they a means to discovering them. Reason is our only way of grasping reality–it is our basic tool of survival. We are free to evade the effort of thinking, to reject reason, but we are not free to avoid the penalty of the abyss we refuse to see." -Richard
Reason and free inquiry are the only effective agents against error. Give a loose to them, they will support the true religion by bringing every false one to their tribunal, to the test of their investigation. They are the natural enemies of error and error only. Had not the Roman government permitted free inquiry, Christianity could never have been introduced. Had not free inquiry been indulged at the era of the Reformation, the corruption of Christianity could not have been purged away.
... human free will implies God's prior decision not to tamper with the metaphysical base of that free will. It also implies man's ability to reject the persuasion God uses to influence that free will while leaving its metaphysical base intact! Persuasion, not compulsion, is what even He must rely upon! And persuasion, by its very definition, must be resistible!
No advocate of reason can claim the right to force his ideas on others. No advocate of the free mind can claim the right to force the minds of others. No rational society, no co-operation, no agreement, no understanding, no discussion are possible among men who propose to substitute guns for rational persuasion.
If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.
I used all diligence to arrive at London and therefore I now gave my crew a certificate under my hand, of my free and willing return, without persuasion or force by any one or more of them.
I do deeply deplore, of the sake of the cause, the prevalent notion, that the clergy must be had, either by persuasion or by bribery. They will not need persuasion or bribery, if their hearts are with us; if they are not, we are better without them. It is idle to suppose that the kingdom of heaven cannot come on earth, without their cooperation.
Woodworking requires a completely different kind of thinking and problem-solving ability than writing. With writing, you take a set of facts and ideas, and you reason your way forward to a story that pulls them together. With woodworking, you start with an end product in mind, and reason your way backward to the raw wood.
And therefore, as when there is a controversy in an account, the parties must by their own accord, set up for right Reason, the Reason of some Arbitrator, or Judge, to whose sentence, they will both stand, or their controversy must either come to blows, or be undecided, for want of a right Reason constituted by Nature; so is it also in all debates of what kind soever.
Thus rhetoric, it seems, is a producer of persuasion for belief, not for instruction in the matter of right and wrong ... And so the rhetorician's business is not to instruct a law court or a public meeting in matters of right and wrong, but only to make them believe.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Does a firm persuasion that a thing is so, make it so?" He replied, "All poets believe it does. And in ages of imagination, this firm persuasion removes mountains; but many are not capable of firm persuasion of anything.
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