The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Public participation helped create the Internet, and it helps protect it. That's worth celebrating and remembering.
If a woman is worth remembering,' said my grandmother, 'there is no need to have her name carved in letters.
If you want to create a memorable company, you have to fill your company with memorable people.
I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.
On this National Immigration Day of Action, it is worth remembering that it's not just Americans in New York or Los Angeles who believe that we need a more humane and rational system.
Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.
Essayists, like poets, are born and not made, and for one worth remembering, the world is confronted with a hundred not worth reading. Your true essayist is, in a literary sense, the friend of everybody.
Regardless of what the object of design is, humans need design. For anything humans use in their day to day life, they need design and it is a clear and concrete proof of the fundamental human right to live.
If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.
Because present procedures by design favor the affluent, the poor are being increasingly marginalized. And because the poor are so marginalized, they can exert little influence on institutional design decisions. We need to break out of this vicious spiral and create momentum in the opposite direction.
Design acknowledges change. Its meaning encompasses change in our times. To design is to 'create order and to function according to a plan.' The notion of change and design move along the same path.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
All the titles have been memorable. I don't have one that was more memorable or less memorable. They are all important titles with various teams.