A Quote by Thomas Watson

If you don't genuinely like your customers, chances are they won't buy. — © Thomas Watson
If you don't genuinely like your customers, chances are they won't buy.
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.
Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.
Your customers are the customers of other brands who occasionally buy you.
When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
Until you understand your customers - deeply and genuinely - you cannot truly serve them.
The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
My theory is that if you buy an ice-cream cone and make it hit your mouth, you can learn to play tennis. If you stick it on your forehead, your chances aren't as good.
If you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part.
That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?
If your employees are disengaged, and they don't take care of your customers, it doesn't matter how good your strategy is - your customers will still go somewhere else.
There has to be a balance between your mental satisfaction and the financial needs of your company. (But) I always remember that it's the fantasy, the artistic side, that makes customers want to buy the straightforward black pants.
By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Buy stocks like you buy your groceries, not like you buy your perfume.
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