A Quote by Thorstein Veblen

The first duty of an editor is to gauge the sentiment of his reader, and then to tell them what they like to believe. — © Thorstein Veblen
The first duty of an editor is to gauge the sentiment of his reader, and then to tell them what they like to believe.
My own disposition is to trust the reader. Of course, there's a line between trusting the reader and expecting her to read your mind. That's where a friend or an editor comes in. A great editor will tell you straight when you've drifted into the latter territory.
I believe that Western civilization, after some disgusting glitches, has become almost civilized. I believe it is our first duty to protect that civilization. I believe it is our second duty to improve it. I believe it is our third duty to extend it if we can.
What is right or duty without power ? To tell a man it is his duty to submit his judgment to the judgment of the church, is like telling a wife it is her duty to love her husband a thing easy to say, but meaning simply nothing. Affection must be won, not commanded.
A Christian's first duty is to God. It then follows, as a matter of course, that it is his duty to carry his Christian code to the polls and vote them... If Christians should vote their duty to God at the polls, they would carry every election, and do it with ease... it would bring about a moral revolution that would be incalculably beneficent. It would save the country.
As I see it, a successful story of any kind should be almost like hypnosis: You fascinate the reader with your first sentence, draw them in further with your second sentence and have them in a mild trance by the third. Then, being careful not to wake them, you carry them away up the back alley of your narrative and when they are hopelessly lost within the story, having surrendered themselves to it, you do them terrible violence with a softball bag and then lead them whimpering to the exit on the last page. Believe me, they'll thank you for it.
It's not surprising then they get bitter, they cling to guns or religion or antipathy to people who aren't like them, or anti-immigrant sentiment, or anti-trade sentiment, as a way to explain their frustrations.
It's not surprising, then, they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations.
Damn it all, it's the first duty of a soldier - it's the first duty of all Englishmen - to be able to tell a good lie in answer to a charge.
My husband is an editor, and in fact he was the first person who hired me as an assistant editor. Then we fell in love and the rest was history.
I said anything I wanted because I don't believe in children I don't believe in childhood. I don't believe that there's a demarcation. 'Oh you mustn't tell them that. You mustn't tell them that.' You tell them anything you want. Just tell them if it's true. If it's true you tell them.
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
I have three boys. And I wanted to make sure it connected with them and then those guys who grew up like me, in environments like me.And then I knew something about science that your New York Times reader would be interested in. So I was thinking about it in multiple ways: I'll connect with the people who grew up like me first, and then the New York Times reader will be interested in the science because it's so good and they want to be "in the know."
That is an editor. He is trying to think of a word. He props his feet on a chair, which is the editor's way; then he can think better. I do not care much for this one; his ears are not alike; still, editor suggests the sound of Edward, and he will do. I could make him better if I had a model, but I made this one from memory. But is no particular matter; they all look alike, anyway. They are conceited and troublesome, and don't pay enough.
I tend to write things seven times before I show them to my editor. I write them seven times, then I take them on tour, read them like a dozen times on tour, then go back to the room and rewrite, read and rewrite... I would never show him a first draft, because then he's really going to be sick of it by the twelfth draft.
Editing is simply the application of the common sense of any good reader. That's why, to be an editor, you have to be a reader. It's the number one qualification.
I sent The World Well Lost to one editor who rejected it on sight, and then wrote a letter to every other editor in the field warning them against the story, and urging them to reject it on sight without reading it.
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