A Quote by Tiffany Darwish
I think before, in the '80s, it was more about fashion and music videos and a lot of radio: getting out there and the fans learning who you were and your music.
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Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos
A lot of people were getting million-dollar deals from music I felt was trash, because their videos were going viral. I wanted to put out music that had soul, because that's what was missing.
I always think about fashion when it comes to making music and music videos... what the colours will look like, what the material will be, how will it work with the sound of the music.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
We were big Clash fans, you know, big Who fans and I think we would listen to this music and talk about music and do nothing but music night and day, and when it came time to actually making our own music, you feel compelled to sort of tuck all those influences away, not show them.
Early American music and early folk music, before the record became popular and before there were pop stars and before there were venues made to present music where people bought tickets, people played music in the community, and it was much more part of a fabric of everyday life. I call that music 'root music.'
I mean, a lot of people don't realize it, but fashion is one of the most racial industries left out there now. Radio and music aren't. Television and movies aren't. Even commercials now are showing interracial couples. You see a lot of diversity in TV shows, but you don't see that in fashion. You think there would be some, because the consumer is of all colors and all shades. But you don't see that in fashion.
I was very pleased to find that once I had records out music videos were starting to happen, so I directed some of my own music videos and got to experiment in other areas of expression.
I was a teenager in the '80s, and I was always a bit dismissive of Houston, as I think a lot of people who considered themselves 'cool music fans' were. She was poppy, bubble gum, making music not considered very cool. But you can't help but dance to some of those songs or feel emotionally affected by 'I Will Always Love You.'
I love the 80s. I always used to watch that VH1 show, 'I Love the 80s,' nonstop. I love the 80s, everything about it, the clothes, the music. Especially the music. The music is so happy. It's great.
The possibilities are endless now, with performing, getting your music online, getting your own website and getting your music out there. I think that's very cool and amazing.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
Another one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
Indie music is 'it' now. It's kind of a revolution to the music: 1980s, 1990s music was getting very sanitized; they were complying with the music industry. Music was getting more and more dead in a way. Now, because of the social climate that's very severe, the artists are compelled to start being real. It's really great that indie music is now.
Obviously, fans are the beginning and end for any artist. The minute your fans embrace you and accept you, you begin this ride of being in music and having a career doing something you love. You get to go be a kid and live out your dreams by performing music for fans who come out to your shows.
I'm so jealous of my friends who came from these super musical households where they were learning piano at three years old. My parents didn't really play loads of music around the house. We had the radio, but they weren't teaching me about music.
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