A Quote by Tim Cook
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
If what you are getting online is for free, you are not the customer, you are the product.
When something online is free, you're not the customer, you're the product.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
Before I became the president of AT&T's consumer division, I was running strategy and our internet services, so I was the president of one of the first internet service providers, ISPs, AT&T Worldnet, and running our internet protocol product development as well. So I knew a lot about what was going on with the internet.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Research on the Internet, research what people say about the vintage stores, look online to see if customer service is good because that's really important. Also to see online what other customers say.
Because of the Internet's open platform, entrepreneurs have started small businesses, innovators have created online services, and webcasters have produced a diversity of news-information sources. We must make sure that winners and losers are decided by the marketplace and not your Internet service provider.
We cannot allow internet service providers to restrict the best access or to pick winners and losers in the online marketplace for services and ideas.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
While sanctions against Iran and Syria are intended to constrain those countries' governments, they have had the unfortunate side effect of constraining activists' access to free online software and services used widely across the Middle East, including browsers, online chat applications, and online storage services.
So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.
Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for the Internet, you don't pay for the wireless connectivity. Social networks let you add a new customer or a new agent, again for free.
Fake news is a product of the internet that is not transparent. Fake news can spread online because as users we have no idea where any of the content we see comes from.
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