A Quote by Tim Cook

A great product isn't just a collection of features. It's how it all works together. — © Tim Cook
A great product isn't just a collection of features. It's how it all works together.
As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.
We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.
It's an art installation to put out a collection, with the people behind the scenes who are inventing and creating these designs and making sure they're realized on the catwalk, and just how much hangs on it for the designers. Their livelihoods hang in the balance, as far as whether this year's collection works for them or not, and there are so many people's jobs on the line, as a result of that. I just had no idea.
I realized the structure in a collection is how they're put together. Structuring the collection became the art of it for me. Because the stories had all been written.
I am a design chauvinist. I believe that good design is magical and not to be lightly tinkered with. The difference between a great design and a lousy one is in the meshing of the thousand details that either fit or don't, and the spirit of the passionate intellect that has tied them together, or tried. That's why programming - or buying software - on the basis of "lists of features" is a doomed and misguided effort. The features can be thrown together, as in a garbage can, or carefully laid together and interwoven in elegant unification, as in APL, or the Forth language, or the game of chess.
A great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
So in every sense, from an independent artist to a major label artist, you just have to have great product, great faith and great people, they all go together.
I think there's this great disconnect between youth culture and politics, which is a product of how our capitalist system works.
I started collecting baseball cards and basketball cards when I was younger. I have a CD collection that turned into a DVD collection, and I have a Jordan shoe collection. And I don't drink, but I have a wine collection. I just started a sweatshirt collection. Every city that I'm in, I buy a sweatshirt. It's just something that I do.
People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.
Often in each collection, there are three or so seeds of things that come together accidentally to form what appears to everyone else as a final product, but for me, it is never ending.
Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
You know you're living with the habit of zest if you purposefully choose the scenic route to wherever you are going. Or you choose clothing because you love the texture of the fabric. Or you pick a shampoo or cleaning product because you love the smell - smell being just as important to you as how the product works.
Everybody does their homework, and we all come together and just knock it out. There are adjustments to make, and if you have actors who are collaborators and who really know how to listen and be in the scene together, than it works out beautifully.
We found we were able to create better, customer-centric product features more quickly with a more diverse product team.
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