A Quote by Tim Cook

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
If anything, my problem is, I'm not a genius, it's just that I can write songs very quick. I have a lot of ideas, let's put it that way - I have too many ideas. And my problem is, I stockpile ideas and I get lazy and I don't finish them, and next thing I know, I'm looking around and I've got a hundred song ideas, but are any of them any good? I don't know.
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
There is this thing called the university, and everybody goes there now. And there are these things called teachers who make students read this book with good ideas or that book with good ideas until that's where we get our ideas. We don't think them; we read them in books. I like Utopian talk, speculation about what our planet should be, anger about what our planet is. I think writers are the most important members of society, not just potentially but actually. Good writers must have and stand by their own ideas.
Saying no isn't easy, but it's a required skill if you wish to have any degree of focus in your life. If you say yes too often, you'll likely fall into the common trap of saying yes to the good while simultaneously saying no to the best.
They say that negative things like stress, anxiety, tension, sorrow, and depression "squeeze the tube" so ideas don't flow through it. But if you get rid of that negativity, which goes away naturally when you transcend every day, these ideas are more freely flowing, and you get happy in the doing. You get fresh and inspiring ideas, and a bigger picture starts to emerge of the world and life. It's very good for the artist, businessman, fisherman, and any kind of person really.
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.
With God's help, I've not had a drink in nine and a half years. That's my whole story right there. And because of that, I'm doing this. I'm making records, I'm touring. I was so involved in just getting brain damaged, I wasn't doing anything. I had great ideas, many notebooks filled with notes, some of them I can read and some of them I just can't read, but I really didn't do anything constructive, it was all just good ideas. Now I'm trying to lead a constructive life a day at a time.
If I got any good ideas out of that or I think they're good ideas, I'll be glad to contribute them but the system will probably overdo some other things.
I was on the train the other day, and I heard somebody say, I'm really good at checkers. That's the same thing as saying, I'm not good at very many things.
You have to have a lot of ideas. First, if you want to make discoveries, it's a good thing to have good ideas. And second, you have to have a sort of sixth sense-the result of judgment and experience-which ideas are worth following up. I seem to have the first thing, a lot of ideas, and I also seem to have good judgment as to which are the bad ideas that I should just ignore, and the good ones, that I'd better follow up.
I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else.
These are ideas. I could say that they just came to me, but it would be more accurate to say that I went to them. Ideas - and new connections between ideas - lead you away from commonly held perceptions of reality. Ideas lead you out here. Ideas lead you into the darkness.
I don't know exactly where ideas come from, but when I'm working well ideas just appear. I've heard other people say similar things - so it's one of the ways I know there's help and guidance out there. It's just a matter of our figuring out how to receive the ideas or information that are waiting to be heard.
Focus on a few key objectives ... I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I'm really in the business of being the gatekeeper and the transmitter of ideas.
I think some of this just feels right. You're in the shower and you come up with a sentence and it's beautiful. You don't know how it's going to fit in the film, but you put it in because it feels right. This is a very long way of saying, so much of it is me feeling like I'm catching ideas rather than coming up with ideas. It's very fluid like that.
Ideas matter a lot, the underlying ideas that stand behind policies. When you don't have ideas, your policies are flip-flopping all over the place. When you do have ideas, you have more consistency. And when you have the right ideas - then you can get somewhere (reagan had the right ideas).
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