A Quote by Tim Cook

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet — © Tim Cook
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
Some businesses offer such a lousy customer experience that they are prime candidates for competition from Internet based stores.
I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
I took my iPod to the Apple store here in Manhattan and asked them to replace the battery. And they explained to me that Apple does not offer a service to replace the battery in the iPod, and my best bet was to buy a new iPod.
The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
We must permeate the stores with creativity and offer service when and to the degree the customer wants it. Of course, it means offering all the omni bells and whistles they want, like in-store pickup, same-day delivery, and mobile point of sale, and all of this must be done every hour of every day the store is open.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
The best time to do great customer service is when a customer is upset.
Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?
Most customer service people are great. It's that one customer service person from hell that drives me crazy!
I invite you all to visit our new Harold Square or Space 98 stores in New York. I think you'll agree with me that these stores have a distinct Urban Outfitters personality, with fresh, exciting product and an experience that resonates with the 18 to 28 year old urban-dwelling customer.
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
The best form of customer service is self service. Constantly empower customers to get their own answers themselves.
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