A Quote by Tim Cook
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
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One lesson learned is you've got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that's where Apple has taught us all what experience excellence means in the creation of categories.
I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
The NBA is a culture shock for college kids, and even more so for kids from another country. The NBA is a unique environment, so there is going to be transition for any young kid, but I think coming from another country and culture is even harder. It does take a special toughness and confidence to deal with that, especially since a lot of times you don't play a lot as a young player.
Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.
There is a view of Russian exceptionalism, that they are a unique civilisation, a view right since Ivan the Terrible that Russia is a special civilisation with a special culture. Putin is pushing that now.
I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture?
American culture is kind of an international culture, isn't it? British culture is a bit more unique. I think funny things are sort of funny around the world, really.
Iran is not in any sort of routine groupings. It's not an Arab country. It's not part of the Indian subcontinent. So it's in a neighborhood where it has some unique characteristics. We are a country which embraced Islam, learned Arabic, but didn't change its language or its culture... That's what keeps us unique.
I used to believe that you could change the culture or behavior of a company. I still believe it's possible, but it is at least a five to ten year process, if you are successful at all. More recently, I have been attracted to the ideas of the behavioralist, Edgar Schein. Schein has argued that you cannot change the culture of a company, but you can use the culture of a company to create change. It's an interesting approach to overcoming resistance. And if you can change how a company does its work, you might eventually be able to change how its people think.
If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
Hunger gnawed at her empty stomach again and she said aloud: 'As God is my witness, and God is my witness, the Yankees aren't going to lick me. I'm going to live through this, and when it's over, I'm never going to be hungry again. No, nor any of my folks. If I have to steal or kill - as God is my witness, I'm never going to be hungry again.
Growing up my whole life, my mom was telling me how incredible and special I was and that I was going to change the world. I think it's important for girls to know that they can change the world, that they do have an impact.
And here in Los Angeles, once again, I'm going to go down and be a witness. There's a guilty plea. I don't mind being on the witness stand, but I think they mind it a lot.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Stick on this that Donald Trump as the outsider doesn't know what's going on. That the inside-the-Beltway culture is special and it's so unique and it's so tiny that nobody that's not part of it could ever, ever function. Nobody who's not in the establishment could possibly understand it. So they have an arrogance that leads to a condescension against people, which leads the inside-the-Beltway, the establishment, both parties, to think of Trump as no different than his voters, a bumpkin idiot.
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