A Quote by Tim Cook
If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.
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The intention behind our giving and receiving is the most important thing. When the act of giving is joyful, when it is unconditional and from the heart, then the energy behind the giving increases many times over. But if we give grudgingly, there is no energy behind that giving. If we feel we have lost something through the act of giving, then the gift is not truly given and will not cause increase.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
The trouble is that Millennials and many recent products of the public schools believe that America was made great, if they're even taught that it's great, if they're taught that it's great, you know what they're told is the reason? Diversity. There's diversity all over the world. You can go to places where there is diversity out the wazoo, folks. You can go to places all over the place world and you can find the most diversity, you can find perfect diversity, however you find it. You will not find a United States.
I don't accept subtractive models of love, only additive ones. And I believe that in the same way we need species diversity to ensure that the planet can go on, so we need this diversity of affection and diversity of family in order to strengthen the ecosphere of kindness.
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
Just as Americans have discovered the hidden energy costs in a multitude of products-in refrigerating a steak, for example, on its way to the butcher-they are about to discover the hidden water costs. Beginning with the water that irrigated the corn that was fed to the steer, the steak may have accounted for 3,500 gallons. The water that goes into a 1,000-pound steer would float a destroyer. It takes 14,935 gallons of water to grow a bushel of wheat, 60,000 gallons to produce a ton of steel, 120 gallons to put a single egg on the breakfast table.
Rappers have traditionally put products in songs, and it's been products that don't put anything back into our community.
I sincerely believe that energy grows from itself and the more energy you expand the more you create within yourself. I also believe that energy is habit -- which can be created quite easily. In other words, use your energy and more energy flows and then it is very hard to stop it -- as if one would ever want to!
Katherine Johnson never complained, it just was what it was. She just said, "I just wanted to go to work and do my numbers." And she stopped right there. I think about that as a Black woman in Hollywood when I'm asked about diversity. I hate when people say diversity because the first thing you jump to is Black and white. When you talk about diversity, you're talking about women being hired in front of and behind the camera. You are talking about people with disabilities, the LGBTQ community...so I hate when people think about diversity.
I think overall, from a deputy, from an undersecretary standpoint, the goal of a good leader is to get diversity across there. Geographical diversity is important. Industry diversity is important: you can't have all corn growers... Not only that, you've got gender diversity, you've got racial diversity.
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
It's a long time coming as far as the work that I put in. Now I know that I got the stamp but what counts is what comes behind. That's what's really important. Upholding that stamp and not only keeping the energy my way but also spreading that energy out to other artists that are coming up on the West Coast.
I believe in diversity in front of and behind the camera.
The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design.
The drive behind what I do is really to make sure that people don't go to bed hungry. It's not just that I have a love of diversity, it's the importance of the uses of that diversity.
When you look at what [new generation] believe in, how they value diversity, how they believe in science, how they care about the environment, how they believe in, you know, everybody getting a fair shot, how they believe in not discriminating against people for sexual orientation and you know, their belief that we have to work with other countries to create a more peaceful world and to alleviate poverty, that's the majority an entire generation that's coming up behind us.
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