A Quote by Tim Cook
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Related Quotes
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
I really hope that I can be as good as some people think I can be. But I may never work again... and that's the reality of the film industry. So, it's nice but I wouldn't want to go into something feeing like I needed to prove that I was good enough to be there. Maybe in some ways, it makes me think: "Do you know what? Some people think I'm alright, so maybe I should go into a job thinking I'm not rubbish." But I don't really think about it.
Who are the governing bodies to say what is a good and a bad behaviour? I think that's unacceptable, even from an ethical point of view. I don't think anyone on this planet should be able to point at people and say this. For example, if it's not dangerous for other people, you should be allowed to break a racket. It's my racket, it's my problem.
Endless data show that diverse teams make better decisions. We are building products that people with very diverse backgrounds use, and I think we all want our company makeup to reflect the makeup of the people who use our products. That's not true of any industry really, and we have a long way to go.
Design cannot be heard or read, it must be seen. Design is the structural link between the customers and the product. Content must be brought to the surface. And when a design is completed, it should seem natural and obvious. It should look like it is always been this way. And it should last.
In the future, in a saner system, we would design products not to wear out and break down; to last as long as possible, so that the responsibility of the service sector would not be overloaded.
Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.
The last 10% of game design is really what separates the good games from the great games. It's what I call the clean-up phase of game design. Here's where you make sure all the elements look great. The game should look good, feel good, sound good, play good.
Some people believe the U.S. can't compete in the design and manufacture of sophisticated products. I think we absolutely can if we pull together. We have shown that we can do that in commercial airplanes, and we can absolutely prove that we can do that in automobiles.
If you think good design is expensive, you should look at the cost of bad design.
I have a long list of how people call me: 'The Prince of Design,' 'Beethoven of Design,' 'the Dutch Prince of Design' and the list goes on and on and on... and also the 'Lady Gaga of Design!' I am fine with it. I think she is an amazing character who has innovated the music scene and is respected by so many people; she is surprising.
What we used to have in Britain was professions, and then we had industry. Then at some point, maybe with Margaret Thatcher, we suddenly industrialised our professions. And now we have lawyers with products and banks with products, and lecturers and teachers with products.
I'm not dressing for anyone else. I don't really subscribe to other people's idea of what is beautiful. I just want to feel good.
I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.
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