A Quote by Tim Cook

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?' — © Tim Cook
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
There seems to be something in the zeitgeist, and maybe it's a function of - I'm no analyst, nor am I a psychologist - when you look at things and say, What if I could go back and change things? I think we live in a world right now where people are asking those questions a lot. What if we could go back and change what we did? How would we change the way we handled things in the Middle East, and how would we change things with the banking industry, and how would we change economic and educational issues?
I think," Tehanu said in her soft, strange voice, "that when I die, I can breathe back the breath that made me live. I can give back to the world all that I didn't do. All that I might have been and couldn't be. All the choices I didn't make. All the things I lost and spent and wasted. I can give them back to the world. To the lives that haven't been lived yet. That will be my gift back to the world that gave me the life I did live, the love I loved, the breath I breathed.
I was pretty much nonexistent on the Internet before NASA, and that was really because I've been inspired by amazing sacrifices of people who did amazing things - jumping on grenades or sacrificing their lives or doing the most crazy, brave things without hesitation and never, ever seeking recognition for it. That was always very powerful for me.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
As a player leaving early, you always look back and wonder what could have been. But you have to be happy with your decisions, because you ultimately have to live with them.
I'm sure you find it fascinating. It's always interesting for everybody to look at people who've been pushed to the brink. You wonder how you would fare with that. Nobody's interested in somebody who doesn't ever really do anything. I don't have a choice in that. I will always go for those kinds of characters. Each one is a separate choice for me, but I think it's fairly natural to find yourself gravitating towards people who have done extraordinary things.
Everything starts somewhere, though many physicists disagree. But people have always been dimly aware of the problem with the start of things. They wonder how the snowplough driver gets to work, or how the makers of dictionaries look up the spelling of words.
What else is there to make life tolerable? We stand on the shore of an ocean, crying to the night and to emptiness. Sometimes a voice of one drowning, and in a moment the silence returns. The world seems to me quite dreadful, the unhappiness of many people is very great, and I often wonder how they all endure it. It is usually the central thing around which their lives are built, and I suppose if they did not live most of their lives in the things of the moment, they would not be able to go on.
Always go with the choice that scares you the most, because that's the one that is going to require the most from you. Do you really want to look back on your life and see how wonderful it could have been had you not been afraid to live it?
I'm not an example for how people should live their lives. Never in my life would I ever set out to be an example for people on how to live their lives. If you need an example for how to live, then you just shouldn't have been born. Straight up.
Apple stores are intended not just to move boxes, but to enrich lives.
Do you think that people ever really do believe they will die, that the world will just go along as always without them? I wonder if we aren't all a little surprised at the moment of crossover, if we don't look back over our shoulders saying, Now hold on.
If life gives you lemons, make apple juice and make people wonder how the hell you did it.
If you wonder how you'll get through this new heartbreak, just think back. Remember all you've been through in the past. And how each time you swore, you'd never get through it. But you did. And look where you're at now. This too shall pass!
What? she said once to herself, and then once aloud, What? She felt a total displacement, like a spinning globe brought to a sudden halt by the light touch of a finger. How did she end up here, like this? How could there have been so much - so many moments, so many people and things, so many razors and pillows, timepieces and subtle coffins - without her being aware? How did her life live itself without her?
Hindsight can be merciless. People of any given era often look back in time and wonder how their predecessors could have been so dimwitted.
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