A Quote by Tim O'Reilly

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry. — © Tim O'Reilly
No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
In your company or industry, work every job in that industry. It's the only way of having a complete understanding of your people and your company.
When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
It's the behaviour of your company and its people that form your reputation, and your reputation is your brand
Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
The thing that changes your professional life, your capabilities, your learning, your understanding, your opportunity flow, your ability to make things happen, is the center relationships you have with powerful and effective people around you in the industry, in the activity that you want to be doing.
Your brand is formed primarily, not by what your company says about itself, but what the company does.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
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