A Quote by Tim Sweeney

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.
For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.
It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
There are lots of companies that are really trying to collect as much information as they can about every single person on the planet because they think its going to be valuable and it probably already is valuable.
Since Snowden went public, companies such as Apple and Google - two of the world's most valuable companies - have incorporated much greater encryption into their products and have also been at pains to show that they will not go along with U.S. government demands to access their encrypted products.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
Social media for the majority of companies is not about helping customers or improving products.
I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
In a world where companies increasingly know about their business in real time, it makes no sense that public reporting mostly follows the old quarterly schedule. Companies sit on vital information until reporting day, at which point the market goes crazy.
We've got a portfolio of companies that range all the way from hotels to television stations and cable TV companies, oil and gas, consumer products, and industrial products. If there's anything that I want to know more about, I have the opportunity. It's right in our portfolio. I can spend time at the factory or with the manangement and learn as much as I want. You can't get bored doing that.
Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
In the past, there hasn't been much reliable information about startups and small businesses available online. It's information that's really valuable, and it's information that people want to share.
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
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