A Quote by Tim Wu
Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.
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We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
When you can type a few words into a search engine and land on your topic - or when you can scan a Shakespeare play for specific words or symbols - what opportunities might you miss to expand your thinking in unexpected ways?
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.
Many people think that being a graphic designer means going to an expensive art school and buying expensive software that will cost you thousands of dollars. This is so far from the truth. There are hundreds of online education centers that offer top-notch graphic design training.
If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a lot of pressure on the launch vehicle not to change, to be very stable. Reliability becomes much more important than the cost. It's hard to get off of that equilibrium.
I want to be able to speak with errors in my wording, errors in my grammar. When you type things into Google search, it corrects your words. With speech, I want it to be general enough, smart enough, to know 'No, he couldn't have meant these words that I think he said. He must have really meant something similar.'
One thing I'd do was put a great writer's book beside the typewriter and... type out a beautiful and moving paragraph... and see those sentences rising up... and... think, 'Someday maybe I can write like that....' It was like a dream of possibilities for my own self. And maybe I began to know that there was no other way for the sentence... to... arouse the same feeling. The someone writing whose words were rising from the typewriter became like a mentor for me.... You shouldn't do it more than a few times because you must get on with your own work.
Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive.
If you tell people, 'that old banger of yours, we're going to tax the hell out of it,' they'll rightly tell you to get lost. But if you tell people that when they next buy a car, the tax will be adjusted so that the cleanest ones will cost less and the polluting ones will cost more, most people would say 'fair enough.'
You're able to use a search engine, like Google or Bing or whatever. But those engines don't understand anything about pages that they give you; they essentially index the pages based on the words that you're searching, and then they intersect that with the words in your query, and they use some tricks to figure out which pages are more important than others. But they don't understand anything.
In a large pharmaceutical company, where it's a big bet, you're going to need finance people to be involved in the decision-making because the investment can run into the hundreds of millions of dollars. You're going to have to run scenarios. You might even need agreement from the C.E.O. to make that type of decision. If it's an incremental, low-cost decision in a marketing-oriented company, it may be a very different set of stakeholders a lot further down in the organization.
Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.
[Social legislation] raised the cost of production; and what can be more illogical than to raise the cost of production in the country and then to allow the products of other countries which are not surrounded by any similar legislation, which are free from any similar cost and expenditure freely to enter our country in competition with our own goods...If these foreign goods come in cheaper, one of two things must follow...either you will take lower wages or you will lose your work.
I type 90 words per minute on the typewriter; I type 100 words per minute on the word processor. But, of course, I don't keep that up indefinitely - every once in a while I do have to think a few seconds.
I loved Fugazi, the D.C. hardcore band, because they always did everything themselves. They had their own label, and the CDs always cost nine dollars, the T-shirts always cost eight dollars, the shows always cost five dollars, no major label.
Your child, your friend your neighbor, somebody looks up and says "You know what? I am going to move my life towards that type of goodness, doing that type of goodness, being that type of goodness and kindness. I think that is how someone becomes a hero.
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