A Quote by Tim Wu
I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.
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Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.
To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
We have a pretty ambitious goal for the world. What we think will make the Web better. What we think will make all these businesses that integrate with us run more effectively. I think if we stay focused on doing that, that's really the main thing that we need to do.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
What is acceptable in our culture, I think, is really detrimental. I think we ought to have a little more ownership over the kind of material and the content that we put in front of people, especially young people.
More education for women. More jobs for women. More equal opportunities for women. More women to be taken seriously. And I think more than anything we wish to be heard and not to be shut down. I think this is a good thing to think about for any community; what is important is that our voices be heard and not swallowed in an abyss of history.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
My goal is very clear, and I wrote about it in Lean In, which is that women run half our companies and countries and men run half our homes. As much as I wish that could happen in four years, I don't think that's a likely time period. But I think it can happen sooner than we think. Part of it is having that aspiration and that goal. I think we too often suffer from the tyranny of low expectations.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
We can only live the changes we wish to see: we cannot think our way to humanity. Every one of us, every group, must become the model of that which we desire to create. We must break the obsolete social and economic systems that divide the world between the over-privileged and the under-privileged. Each of us, whether government leader or protester, business executive or worker, professor or student, share a common guilt.
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.
When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.
I think it was a possibility, I think we're all kind of delusional like that, we think that we can all carry on being who we are without bending ourselves to make ourselves acceptable and expect someone to come along and see to us and rescue to us.
For this to make sense, of course, it would have to be a fair financial deal for us. But I think this could be the occasion for us to build a true partnership in content. And we're especially interested because interactive services are a key field for us.
I think TV content has changed a lot and even films, especially after the web platform has come in. Now, there's an option for everyone, you'll find content that appeals to you. So, I really like how storytelling is changing.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
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