A Quote by Tim Wu
Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
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It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.
Google owns YouTube, and recently, I drew a comic about an idea for a YouTube feature - which they actually took seriously and implemented. So I'm thinking that maybe we'll have a future where Google is 'xkcd.'
I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
A lot of people now make a living off of YouTube. It's the world's most popular video site by far, it's a subsidiary by Google. Increasingly, Google seems to be letting politics dictate who is allowed to make money from the platform.
It's really hard for me to memorize the medical jargon if I don't know the meaning of every single word. So I do have to do a little Wikipedia/YouTube research to figure out what I'm talking about.
Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.
If you are posting your music on YouTube, maybe start with a popular cover done in a unique way.
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
We have more tools at hand, literally, to make life easier and more productive than ever. We have Google, Wikipedia, iPads, iPhones, iTunes, YouTube, Netflix, and 600 cable channels. We can shop, pay bills, order food, and get nearly everything delivered, all of it with the touch of a finger on a device in the palm of our hand.
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
It is seldom right to say that anything is true 'according to Google.' Google is the oracle of redirection. Go there for 'hamadryad,' and it points you to Wikipedia. Or the Free Online Dictionary. Or the Official Hamadryad Web Site (it's a rock band, too, wouldn't you know).
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
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