A Quote by Tim Wu

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Tim Wu

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Able About Advertising Car Click Could Delivering Established Ever Exact Google Haunted Hey Idea Internet Just Know Like Looking Make Mental Message Moment Normal Primacy Profitable Promised Prove Right Right Moment Since Someone Something Specific State Targeted Then Think Us Very Were Which Would

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Tim Wu
Academic

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Tim Wu

Me and Noel went to HBO once and pitched this really ludicrous idea about us driving around in a haunted car, and they just stared at us. Literally stared at us! It was awful. Luckily, we were together, so we could laugh about it, but if we were on our own, it would have been one of the worst moments ever.

Julian Barratt

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

Tim Wu

(Man, I wish life had emoticons, you know? So that when your dad pisses you off you could like click a mental button or something and just show him one of those rolleyes. That would rock) Anyway.

Barry Lyga

There were rumors in the air that all these different clubs were looking at me but I didn't know which specific clubs. No one told me anything. And then I got a message: 'Bayern Munich want to meet you.' I was like: 'Oh my god. Really?' It was both exciting and scary. I just had to prove to myself that I could compete at this level.

Alphonso Davies

I feel like with Indy cars, you can just show up - if you are equipped to build and make a nice car, then you could be competitive. But in NASCAR I don't see that even being possible for someone to just show up with a car. There's too much evolution of the tricks and bells and whistles and all the things it takes to be fast in stock-car racing that you wouldn't know.

Danica Patrick

Were the succession of stars endless, then the background of the sky would present us an uniform luminosity, like that displayed by the Galaxy-since there could be absolutely no point, in all that background, at which would not exist a star. The only mode, therefore, in which, under such a state of affairs, we could comprehend the voids which our telescopes find in innumerable directions, would be by supposing the distance of the invisible background so immense that no ray from it has yet been able to reach us at all.

Edgar Allan Poe

Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.

George Meyer

It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.

Niklas Zennstrom

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Eric Schmidt

I wait for the next opportunity to have something to do with food. If I get rested, my mind just starts creating new dishes - click, click, click.

Paul Prudhomme

I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.

Tim Wu

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.

Martin Sorrell

My dreams are always quite attainable, I wouldn't like to spend a lot of money on a car. I've got a mental block about splurging on something so visible like that. I could do it on a watch or something because that's quite personal and it isn't something that's on show all the time, but with a car everyone thinks you're a show-off. But one thing I would really like is a Ford Mustang - for me, that's the attainable dream. You look at it and you just think "F*** yes!" - you can hear an electric guitar solo playing in your head!

Russell Kane

I hate click tracks. A lot of people I know like to use click tracks. Like my son is perfect on the click tracks. It makes me to edgy.

Ringo Starr

So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something else. Since it is a profit making institution, it is going to reflect the interests and concerns of those who fund it, which is advertisers.

Noam Chomsky

A Quote by Tim Wu

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