A Quote by Timothy C. Draper

I came up with Hotmail's viral marketing idea. — © Timothy C. Draper
I came up with Hotmail's viral marketing idea.
Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.
By the time people came to realize that free, Web-based email was indeed a hot idea, Hotmail was adding 1 million new subscribers a month.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
There are quite a lot of YouTube clips of me that have gone viral. One that I think of is of a young woman at a lecture I was giving - she came from Liberty University, which is a ludicrous religious institution. She said, 'What if you are wrong?' and I answered that rather briefly, and that's gone viral.
Romance isn't measured by how viral your proposal goes. The Internet age may try to sell you something different, but don't ever forget that viral is closely associated with sickness - so don't ever make being viral your goal.
Rampage Jackson came to the UFC with a brain. He came to the UFC with a huge following from being in Asia with Pride. He was a personality before he came to the UFC. You don't see them putting marketing money behind him to blow him up.
Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'
As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Hotmail just picked up 12 new episodes of 'Judging Amy'.
On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
Viral don't mean I'm outside wilding. I can go viral in the club or in the studio.
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