A Quote by Tobias Lutke
People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't want to see. Their business model is about something that most people would not perceive as making the world better.
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I thought, you know, I can sit at home in my La-Z-Boy, on Facebook, and reach more people than I can on a tour. Because I reach 30,000 to 40,000 people for every Facebook post, some even reach 50,000 to 60,000. And I thought, if it's about reaching people, and not about making money, why bother touring?
Choose what you actually want to do rather than what you think will impress people on Facebook. Ironically, when you do this, something amazing happens; what you produce stands a better chance of getting recognition. Not just on Facebook, but in the real world.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
I think there's a danger in how we can get addicted to the things that reaffirm to us who we are. For example, Facebook; people who make these Facebook posts about what's happening to them, just so people will chime in and give them positive reinforcement.
We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of.
Facebook isn't helping you make new connections, Facebook doesn't develop new relationships, Facebook is just trying to be the most accurate model of your social graph. There's a part of me that feels somewhat bored by all of this.
I really have to thank Facebook ... I didn't know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time. I would never say the people on it are losers, but that's only because I'm polite. People say 'But Betty, Facebook is a great way to connect with old friends.' Well at my age, if I wanna connect with old friends, I need a Ouija Board. Needless to say, we didn't have Facebook when I was growing up. We had phonebook, but you wouldn't waste an afternoon with it.
When someone at the State Department proclaims Facebook to be the most organic tool for promoting democracy the world has ever seen - that's a direct quote - it may help in the short run by getting more people onto Facebook by making it more popular with dissidents.
A lot of people will say, "what's Facebook's business model?" I always find that a kind of funny question. Our business model is out there, which is: we monetize largely through advertising and a little bit through the gift revenue, the virtual gifts we have on our site. I think those continue to be the most promising avenues going forward.
For me it's all just one big online world. Everyone has a favorite social network, and some people like YouTube more than Facebook or Twitter. But I make sure that when I post a new YouTube video, I post it on Facebook, and I tweet about it.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.
I think Facebook is more for old people and, like, adults. My parents use Facebook. I honestly have never been on Facebook.
The most effective young Facebook users, however -- the ones who will probably be winners if Facebook turns out to be a model of the future they will inhabit as adults -- are the ones who create successful online fictions about themselves.
All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.
If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.
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