A Quote by Tobin Heath

I think I'm more traditional in how I do media. I want my brand to be about football. — © Tobin Heath
I think I'm more traditional in how I do media. I want my brand to be about football.
Because the cool thing about media and the online world nowadays is that anyone can do it. Whereas I think through traditional media, if you have something that you want to create, you have to know the right people and get a little bit lucky as well.
I think traditional media is vitally important, I think there are a lot of benefits to working in traditional media, and I enjoy doing working with real paint when I get the chance.
I feel like my brand goes as I play football. If I turn into the greatest football player that I can be, I feel that my brand, how people look at me, is all going to be positive.
I'm worried about the traditional media, but I think the new media is a plus for democracy.
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
I don't think there are too many traditional media guys who really understood what the new digital media is about.
I think that the social media space is great because that's where my bread and butter is, but I want to jump into doing traditional media and other fun things.
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
Things have evolved, and footballers pay a lot more attention to how they dress and how they groom themselves because of social media. So they'll be on Instagram or Twitter, and I think it's one of those things - you're in the public eye more, probably, than playing football on television, and your lifestyle at home is broadcast.
Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.
It's not like it's a brand new vocabulary that permits to have a new reality. It's rather a new vocabulary that lets us see that our lives have always been more complex than traditional categories allow. So, I think, you know, maybe the introduction of new words permits us to rethink what we've taken for granted about what forms bodies take, what the name is for certain kinds of sexual, intimate relations, how we think of a life.
People think catching a football one-handed is a technique, but it's more a reaction. Because you really don't think about it when you're doing it. You just do it. I couldn't sit there and try to teach someone how to catch a one-handed football.
Blogging and traditional media work together. Twitter complements traditional media.
I want to find the intersection between digital media and traditional media and be pioneering the endeavor to merge the two worlds.
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