A Quote by Todd Lieberman
People are sophisticated viewers, as evidenced by the risks that are taken in cable television, and I think network has to do the same thing.
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With the rise of cable, network is clearly floundering because the characters on cable are far more fascinating than they are on network. Network television is trying to figure it out. Network television really relies on story rather than character, and cable relies on character.
A lot of things that people think are risky, I don't think are risky. I don't get all that. I think what was really risky for network television was to let cable television to take the summers.
Obviously, it's not cable, it's streaming, but it's the same format. It's the same 10 episodes. It feels like cable as opposed to network.
Network television has been attempting to lure viewers for years with its low-interest programming only to have those viewers discover later that their brains are bankrupt.
We had more viewers on the broadcast network than we did on the cable channel.
The budget on cable television is dramatically less than network television.
I feel like network didn't want me. I was doing all these pilots, and it never worked out. I was like, network doesn't like me. I'm going to go to cable where I'm appreciated. Then it was funny; I think I had to go to cable for network to appreciate me.
I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?
I don`t control the schedule of the networks. We have three of our debates that are on network television, and those are on Saturday nights. We have three other debates that are during the week. And unfortunately, broadcast network programming is less flexible than cable network programming.
How do you do something where you're able to be specific and edgy enough to compete with what the cable networks are doing and, at the same time, appeal to a broader audience? That's the line that everyone in network television is trying to tread.
We need to look to our laurels a bit with television in this country. I don't think enough risks are being taken in drama television in the U.K., and I think a lot of programme makers are underestimating the intelligence of the viewing public, basing it all on ratings.
I think that, especially with cable, it's an avenue to be creative. I think why people are drawn more now to cable shows than ever is that they take more risks, they're creatively pushing the envelope. I think that the networks have to answer to a bigger advertising calling, whereas the smaller cables have lower ceilings that they can bump their heads on.
Obviously sex and nudity sells, but that's what people go to cable for but that's not going to happen on network daytime television... so I think it really is always going to come down to story. How do you make a story interesting enough so people will tune in? That's always going to be it.
I'd always thought that 'NYPD Blue' really would open those doors. While I think it created a much broader template for cable, I don't think it really did that much for network television.
It's no accident that Julia Child appeared on public television - or educational television, as it used to be called. On a commercial network, a program that actually inspired viewers to get off the couch and spend an hour cooking a meal would be a commercial disaster, for it would mean they were turning off the television to do something else.
The territory has changed, and a lot of really good actors want to do cable series, but they don't necessarily want to do network TV and make the commitment of 22 episodes or whatever. They find that the liberties and the creative freedoms that you get in cable is more interesting to them than the censorship of a network show.
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