A Quote by Tom Anderson
Bands are going to MySpace because it's free and they don't have to know how to do a Web site.
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I didn't expect major labels would embrace MySpace, and the original idea for music on the site was the unsigned bands, the independent bands.
You know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine.
I consider us to be one of the first Internet-based bands, especially because we basically started our entire band via the Internet. Before MySpace Music even existed, we had a band MySpace page. We were one of the first fifty bands on PureVolume(.com), and we really built everything from the Internet. That's how we started talking to record labels, that's how we booked our first tours. Without the Internet social networking, like Twitter, we definitely wouldn't be where we are today. It is a huge part of the band.
In the U.S., we are free to speak our minds and to spend money without being forced to reveal our identities - except when using the Web. Browsing the Web leaves digital tracks everywhere in the form of log files, and anyone who hosts a Web site can be easily traced.
And I always say sign up for MySpace and see what your kid is doing. Be his friend on MySpace. Know what your child is doing online because you're going to know more there than you'd ever know when he goes to school.
We asked people why they didn't go to MySpace. A lot of people thought it was too hard to use, they thought it was a music site, or a content site. Privacy was a concern, or they'd say it was a site for teenagers.
Campaign analysts say that Dean has produced the most innovative web site in this year's presidential race. I particularly like today's blog, which consisted of the sentence 'I hate myself,' typed four billion times. In Dean's case, this may be the first instance where the actually entity represented by the web site has crashed more often than the site did.
What's funny is that an old Web site of mine just had one fake bio, and everyone went crazy for it. So when I made the new Web site, I thought, 'I just need to make this one even more absurd.'
We recognized from the beginning that we could create profiles for the bands and allow people to use the site any way they wanted to. We didn't stop people from promoting whatever they wanted to promote on MySpace.
Remember that in 1993 a company with a bad Web site needed an engineer. Today, a company with a bad Web site needs a psychiatrist.
I ordered a Kindle 2 from Amazon. How could I not? There were banner ads for it all over the Web. Whenever I went to the Amazon Web site, I was urged to buy one.
During MySpace's run-up, journalists continually got their facts wrong about MySpace. They wrote story after story about how Facebook was bigger than MySpace when in truth Facebook wasn't even 1/10th the size of MySpace.
No, I got my web site going and said I have the record out. People were just falling on the floor - they couldn't believe it - after all that time. You know, it wasn't a compilation, it was new songs.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
It is seldom right to say that anything is true 'according to Google.' Google is the oracle of redirection. Go there for 'hamadryad,' and it points you to Wikipedia. Or the Free Online Dictionary. Or the Official Hamadryad Web Site (it's a rock band, too, wouldn't you know).
Yes, anyone can log onto your "anonymous" band's MySpace page and hear the music. So, in theory you have gotten your music in front of 5 billion people. The other thing is that something has to cause them to go to those bands MySpace page, and it's that reliance on taste makers or radio, that is still very much a part of how music is sold and marketed.
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