A Quote by Tom Cairney
I try to keep in contact with the fans on social media.
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Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
I don't really look too much into the social media side. With the fans not at the stadiums, a lot of people have got a lot to say on social media. I try to stay off it even if we've won the game or lost the game, it doesn't really matter to me.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
F1 has to keep appealing to sports fans and not only to motor racing fans but to possibly a wider public... I don't know if it's only social media or different electronic devices that will do that. How to establish more of a personal link to the drivers and to the teams - these are things that you have to think of.
Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.
I keep in touch with my fans by keeping a blog online and I try to answer questions every day. I also have a twitter and a facebook. I think that social networking gives authors a unique insight in the minds of their fans and for me that is very valuable.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.
Social media is really the heart of keeping in touch with your fans. I love it. You can try out new music on your fans, get immediate responses, spread the word about anything. It's really great. To reach me is to tweet me.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Retirement isn't what it used to be. It used to be you retired and you disappeared off the face of the Earth. Now you have social media. I keep in touch with all my fans. It's great.
It's funny because everyone says, 'Oh you're reclusive; you don't do social media,' but it's not about being reclusive. I like direct contact, and I like contact that's purposeful.
In terms of social media, I try to have my voice heard loudly in the cacophony of other influences whether from television and the Internet or social media... I want my voice to be heard in terms of the standards and values that I try to pass on to my kids.
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