A Quote by Tom Ford

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have. — © Tom Ford
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
The first person a customer speaks with has the greatest impact on that customer's impression of Safeway.
The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants.
We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
A final word on self-criticism: Do not beat up on yourself. Even if you think you know your flaws, there is no need to advertise them. Most people won't have noticed.
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
If you can’t advertise yourself, what hope do you have of advertising anything else?
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
It was certainly not by design that the particles fell into order, they did not work out what they were going to do, but because many of them by many chances struck one another in the course of infinite time and encountered every possible form and movement, that they found at last the disposition they have, and that is how the universe was created.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
We don't want our customer to be advertising our name: we believe that the customer today is aware and wants to choose. Our signature is just a guarantee.
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