A Quote by Tom Hodgkinson
We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.
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We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
I think, now that I am a mother, I look at other mums like Jo Pavey and just mums that go back to work and work incredibly hard, and I have so much admiration and appreciation for how hard it is.
I don't just work! I think about my work, reflect on my work and think of what changes can I make, how can I elevated my game.
In order to work and to become an artist one needs love. At least, one who wants sentiment in his work must in the first place feel it himself, and live with his heart
I travel light obsessively. I take hardly any clothes or shoes because I think that all I need is a couple of work outfits, rehearsal outfits, a pair of trainers and one glamorous outfit you can re-wear and re-wear.
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.
Everybody that wants to work out wants to feel good and look better, but I think one of the biggest problems people have is they don't want to work out with a personal trainer, someone like myself, or even a couple of buddies, because they think, 'Gosh, if I work out too hard, I'm not going to be able to get up the next day!'
I preach that anybody can improve their lives. I think God wants us to be prosperous. I think he wants us to be happy. To me, you need to have money to pay your bills. I think God wants us to send our kids to college. I think he wants us to be a blessing to other people. But I don't think I'd say God wants us to be rich. It's all relative, isn't it?
I wear trainers everywhere. Weddings, parties, definitely red carpets and fashion events. It's bad. And listen, I love shoes. I love high heels. But I buy trainers all the time.
I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
In order that people may be happy in their work, these three things are needed: They must be fit for it: they must not do too much of it: and they must have a sense of success in it - not a doubtful sense, such as needs some testimony of others for its confirmation, but a sure sense, or rather knowledge, that so much work has been done well, and fruitfully done, whatever the world may say or think about it.
I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again.
The reason we have not gone to newspapers is because its a slow growth industry and I think they are dying. I'm not sure there will be newspapers in 10 years. I read newspapers every day. I even read Murdoch's Wall Street Journal.
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