A Quote by Tom Peters

Brand inside is more important than brand outside for sustained success. — © Tom Peters
Brand inside is more important than brand outside for sustained success.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Brand is much more than a name or a logo. Brand is everything and everything is brand
Possessing a powerful worldwide brand is essential for sustained success.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.
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