A Quote by Tom Peters

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — © Tom Peters
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if it gets there. In particular, you should spend no time at all thinking about those rosy scenarios in which the market goes your way, since in those situations, there's nothing more for you to do. Focus instead on those things you want least to happen and on what your response will be.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
People think, for some reason, that I don't care about creativity and art, or helping people. So I would say that the biggest misconception is, when you think about me, when you think about my name, I don't want you to think about design or clothes or music. I want you to think about a person that's just trying to help people.
People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
Most investors are obsessed with the market size today and they don't think about how the market is going to evolve.
I think the market is always going to be around. The goal is not to say, let's get rid of the market, because the market does render a huge number of services, and I don't want to have a fight about the price of something every time I buy a book or a bottle of water.
I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.
You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.
One thing about costume design - and I think design in general - but especially costume design, is people have a misconception that it's very glamorous work.
Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if it gets there.
You cannot design shoes if you only think about fashion; it's too realistic. When I design, I dream.
You cannot design shoes if you only think about fashion; its too realistic. When I design, I dream.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
We'll be going to the fish market and a farmer's market this afternoon to get what we need to make and eat dinner as a family. I'm trying to expose my kids to going to a farmers market or the fish market and learning what that's all about.
One of the great things about design is that it's truly international. No one in the design industry would say, "This country is mine," or "I will make it look this way because it's for an American market and that way for a Chinese market." If you look at all of the Apple products, they are the same everywhere . . . I mean, I can't deny that I love traveling. It's a very healthy thing to be able to appreciate other cultures - or at least witness them firsthand. And all of that goes into helping someone be a good designer, because it's an international business.
You think about the beauty and what you want to transmit. If I think about designing, I can't design.
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