A Quote by Tom Peters
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
The instruments that bleed into each other are what creates the ambience. Once you start cleaning everything up, you lose it. You lose that sort of halo that bleeding creates. Then if you eliminate the halo, you have to go back and put in some artificial reverb, which is never as good.
Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Pernicious weed! whose scent the fair annoys, Unfriendly to society's chief joys: Thy worst effect is banishing for hours The sex whose presence civilizes ours.
We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
Having worked on 'Halo: Nightfall' and gotten a taste for what 'Halo' has to offer, it definitely has me interested in picking up the games and getting familiarized more with the 'Halo' universe.
No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
As a consumer, I love nothing more than to find and support women-owned brands - and especially women of color-owned brands.
I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.
I have a whole 'Halo' corner in my house. One time, when I went to Bungie, they gave me this awesome 'Halo: Reach' backpack. Usually, when you get stuff like that, it either ends up in the garage or going to charity. But I walk around with that 'Halo: Reach' backpack all the time, and I drink out of my 'Halo: Reach' bottle every day.
All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.
Getting to work with Edie Falco and watching her be a quiet presence - but a very powerful presence - and so brilliant and free? That was the first person I saw where I was like, 'I want to emulate that.'
My agent had warned that, while a fine film would do my profile a world of good, a bad one wouldn't help me at all, and I suspected she was soft-pedalling the latter possibility. The effect of a truly execrable adaptation is worse than neutral. The stink rubs off.
True power is invisible and impeccable, like good taste. It is never clumsy or artless. Powerful people whisper, suggest, seduce, in order to coerce. They only use volume for effect. This is how you can tell a blowhard from a mogul. ... Most powerful people don't need to coerce; their mere presence is coercive.
It is important for us to be able to meet and greet the people that we serve. And if we start having police presence everywhere we go, it's going to create a chilling effect on discourse, and it creates an incredible assault on the democratic process.
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