A Quote by Toni Morrison

A bestseller is a book that non-book buyers buy — © Toni Morrison
A bestseller is a book that non-book buyers buy
...book-buyers aren't attracted, by and large, by the literary merits of a novel: book-buyers want a good story...something that will first fascinate them, then pull them in and keep them turning the pages.
I was never confident about finishing a book, but friends encouraged me. When I finished my first book, it was accepted by a publisher right away and became an instant bestseller. One male critic called it the most shocking book he ever read.
I thought to myself, 'why not write a bestseller?' In the first place, more people buy them and more people read them. You make more money and it doesn’t take any more time to write a bestseller than it does to write a book nobody buys.
If you buy a book on golf instruction buy the thinnest book you can find. The thinner the book, chances are the easier and more elementary the instruction. It can do one of two things: help you more or hurt you less. Both are good compared to the alternative.
I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.
In a sense, the artwork is the most important thing in getting somebody to buy a book. The person probably won't buy a book if he doesn't like the artwork. Once you buy it for the artwork, you hope that the story will also be good.
I think people need to remember that a book isn't done after a few rewrites and a publisher isn't going to buy an 'undone' book so the hard part is making it a book that at least ten other people want to pay for to read.
Without the book business it would be difficult or impossible for true books to find their true readers and without that solitary (and potentially subversive) alone with a book the whole razzmatazz of prizes, banquets, television spectaculars, bestseller lists, even literature courses, editors and authors, are all worthless. Unless a book finds lovers among those solitary readers, it will not live . . . or live for long.
You will want a book which contains not man's thoughts, but God's - not a book that may amuse you, but a book that can save you - not even a book that can instruct you, but a book on which you can venture an eternity - not only a book which can give relief to your spirit, but redemption to your soul - a book which contains salvation, and conveys it to you, one which shall at once be the Saviour's book and the sinner's.
That's one of the many things about having the bookstore that I adore. I can walk into the store and say to somebody, "I'm glad you're reading this book" or "I'm glad you're getting this book" or "Don't get that book. I read that book and hated that book. Let's get you this book instead."
You ever buy a book and not read it? You feel almost guilty having it up on a bookshelf. People are like, "Hey, how's that book?" "I haven't read it." "Oh, did you just buy it?" "I've had it since high school." "Well, can I borrow it?" "No."
Well, at the end of our movie Fireproof, we released a book that my brother Stephen and I wrote called The Love Dare. It was for couples. That book had a much larger impact than we expected. As a matter of fact, if I could use the term "overwhelmed," we were. The book went on to become a New York Times bestseller and sold over five-million copies and is now in 28 different countries and languages. So, we were blessed and just surprised at how well that did.
If you're a comic book fan, you know that any epic book, you would open it up - as a kid, I would just go through and look at who was fighting who. I'd stand there in the store for 15 minutes until the guy told me to buy the book or get out.
You have to remember that Shadow and Bone' was the first book I sold. And it was, in fact, the first book I ever finished writing, despite many attempts before that to finish a novel. And when I was writing it, I didn't know if anybody was going to buy one book, let alone all three.
Libraries are the future of reading. When the economy is down, we need to make it easier for people to buy and read books for free, not harder. It is stupid to sacrifice tomorrow's book buyers for today's dollars, especially when it's obvious that the source in question doesn't have any more dollars to give you.
I believe if you've written a book, you have to stand up and say, 'Guys, buy the book.'
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