A Quote by Tony Fadell
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
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We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
Whether you are a consumer, a hardware maker, a software developer or a provider of cool new services, it's hard to make a move in the American cellphone world without the permission of the companies that own the pipes.
Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.
For a business plan written when the hardware was a wire-wrapped board and the software was three demos on a graphics substrate, it was pretty close.
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.
Gates has always understood Moore's Law better than anyone else in the industry. If you can make something run at all, get it out there -it may be slow and clunky, but hardware improvements will bail you out. If you wait until it's running perfectly on the hardware already in the field, it will be obsolete before it's released. This philosophy built Microsoft and is the main reason Microsoft won the war IBM declared back in the OS/2 days.
The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success of these devices - the true unsung hero at Apple - is the iTunes software and iTunes Store. Because Apple provided them, it wasn't just selling hardware.
Hardware: where the people in your company's software section will tell you the problem is. Software: where the people in your company's hardware section will tell you the problem is.
When I was quite young, she was working in a hardware store, so I grew up knowing about hardware.
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